Production Revision

Production

• Different Genres
• Horror (sub-genres - vampire, zombie, ghost, slasher, monster)

• Thriller (sub genres – crime caper, detective, film noir)

• Comedy (sub genres – road movie, romantic, zany, dark)

• Social Drama

• War (usually historical)

• Sci-Fi

• Musical

• Fantasy

• Animation

Target Audiences

• White male largely student 15 – 25
• White female largely student 15 -25
• Female Married with children (25 – 45)
• Professional male (Arthouse cinema 30 – 50)
• Working class male/female (multiplex 16 – 40)
• Young teen female 12 – 15
• Young Teen male 12 - 15
• Fans of specific genres
• Fans of book to film
• Cinema as a social night (male and female 20 – 40)
• Additional audience drawn by viral marketing
• Multi cultural segments (Asian)